Mobile Sites vs. Responsive Design
There is some confusion regarding the differences between a true mobile site, a mobile app, and responsive websites. Let’s look at the differences.
How can I compete with responsive design?
In regards to responsive design, these sites are created so that they will fit on any screen. Desktop sites that are not responsive need to be rebuilt entirely. With a mobile optimized site, the user can create a site tailoring the content specifically for mobile while leaving the desktop site completely intact. When the site is responsive it pushes the entire desktop site to mobile which leads to drawbacks like slowing down the site. This is opposite of the “mobile first” approach you will find with mobile optimized sites which follow the rule of what the user wants on mobile (quick to load, thumb friendly, easy conversions) is different from what the user wants on desktop. Also, 90% of people on mobile sites are looking to make some type of conversion, whether that be to call a business, find out where it is located, etc. The available features like click-to-call, click-to-map, allow the user to easily add features to a mobile site that enables clients to easily get in touch with that particular business.
What is the difference between an APP and a Mobile Website?
A mobile app is a complete mobile application, which usually requires installation on the mobile device. It consumes system resources and memory. A mobile website is a slimmed-down mobile version of the normal site, that targets that specific mobile users’ needs, does not require special system resources, and displays in the default mobile browser.